推销你的管理式医疗计划的20种策略。
20 strategies for marketing your managed care plan.
作者信息
Firshein J
出版信息
Healthc Exec. 1996 Jan-Feb;11(1):15-7.
PMID:10153671
Abstract
In today's fiercely competitive managed care marketplace, healthcare executives must find a way to set their plans apart from the competition and build a sufficient customer base. At the same time, they must confront a growing anti-managed care backlash among a wary and confused public. Healthcare executive magazine talked with managed care experts to gather their views on key strategies to help executives meet both of these challenges. Here's what they suggest.
摘要
在当今竞争激烈的管理式医疗市场中，医疗行业高管们必须找到一种方法，使他们的计划脱颖而出，并建立起足够的客户群。与此同时，他们必须应对在持谨慎态度且感到困惑的公众中日益强烈的反管理式医疗的抵制情绪。《医疗行业高管》杂志与管理式医疗专家进行了交谈，以收集他们对于帮助高管应对这两大挑战的关键策略的看法。以下是他们的建议。
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