不孕不育治疗存在一个巨大的细分市场。
There's a big niche market for infertility care.
作者信息
Moore P
出版信息
Health Care Strateg Manage. 1996 Feb;14(2):5.
PMID:10154087
Abstract
A lucrative niche remains in a market increasingly dominated by managed care and cost containment. Many infertile women are willing to pay just about any price for infertility products, usually not covered by their insurers, writes Pamela Moore, managing editor of Healthcare Advertising Review.
摘要
在一个日益由管理式医疗和成本控制主导的市场中，仍存在一个利润丰厚的细分市场。《医疗保健广告评论》执行主编帕梅拉·摩尔写道，许多不孕不育女性愿意为不孕不育产品支付几乎任何价格，而这些产品通常不在她们的保险范围内。
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