Stanwick P A, Oswald S L
College of Business, Auburn University, AL 36849, USA.
J Hosp Mark. 1995;10(1):15-34. doi: 10.1300/j043v10n01_03.
Research on the ability of firms to select different strategies in an effort to shift their strategic position has focused almost entirely on the mature manufacturing industries. In this paper, we propose that the relationship of strategy selection in manufacturing extends to the service industry, and test this proposition in one very visible faction of the service industry, health care. The results of this study show that health care organizations use both operational and strategic shift strategies to adjust to new environmental conditions.
关于企业选择不同战略以努力改变其战略地位的能力的研究几乎完全集中在成熟的制造业。在本文中，我们提出制造业中的战略选择关系延伸至服务业，并在服务业中一个非常显著的领域——医疗保健行业对这一命题进行检验。本研究结果表明，医疗保健组织同时运用运营和战略转变战略来适应新的环境条件。
