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This week Columbia/HCA Healthcare Corp. introduces a national advertising blitz believed to be the largest ever by a healthcare provider. The hospital giant wants to instill its brand name in the American lexicon, and it's willing to spend millions to do so.
本周,哥伦比亚/HCA医疗保健公司发起了一场全国性的广告宣传活动,据信这是医疗保健供应商有史以来规模最大的一次。这家医院巨头希望将其品牌名称深入人心,并且愿意为此投入数百万美元。