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Market mapping: a guide to the future.

作者信息

Kanter A

出版信息

Infocare. 1997 Jan-Feb:31, 35.

Abstract

The main difference between healthcare planning efforts of yesteryear and those of today is simple: Today's sophisticated, computerized mapping programs supply health plan member and demographic data, while health planners of yesterday pushed pins through colored road maps to try to predict marketshare.

摘要

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