Maximizing financial returns by meeting employer expectations.

Healthcare providers that understand the needs and priorities of employers that contract for managed care services can more accurately assess what strategies they need to adopt to succeed under managed care. Such strategies include determining which health plans to contract with to best meet employers' needs and which managed care products to be a part of or offer. In addition, because the number of employer self-funded health plans is growing, providers that develop working relationships directly with employers can increase their opportunities to sell and develop additional healthcare services and increase the number of enrollees to whom they provide care.