Mundt J, Lusch R F
University of the Pacific Eberhardt School of Business, Stockton, CA 95211, USA.
Health Mark Q. 1997;14(3):53-68. doi: 10.1300/J026v14n03_05.
In this article, a model is developed of the determinants of elderly health care choice between the options of informal care (i.e., provided by family and friends) and formal care (i.e., care provided via the market). These determinants are: Expertise Capacity, Resource Capacity, Time Capacity, Economic Rewards, Psychic Rewards, Trust, and Control. This model is based on the theoretical work of Lusch, Brown, and Brunswick (1992) in the marketing literature and a variety of empirical findings in health care literature. The Lusch et al. (1992) framework models the general determinants of an entity's choice between fulfilling needs on their own (i.e., internal exchange or self-production) or going to the market to fulfill their needs (i.e., external exchange). The goal of this article is to develop understanding of formal care and informal care use decisions, and to create managerial recommendations based on a sound theoretical understanding of the issues.
本文构建了一个模型,用于分析老年人在非正式护理(即由家人和朋友提供)和正式护理(即通过市场提供的护理)之间选择医疗保健方式的决定因素。这些决定因素包括:专业能力、资源能力、时间能力、经济回报、精神回报、信任和控制权。该模型基于营销文献中卢施、布朗和布伦瑞克(1992)的理论研究以及医疗保健文献中的各种实证研究结果。卢施等人(1992)的框架对一个实体在自行满足需求(即内部交换或自我生产)或进入市场满足需求(即外部交换)之间进行选择的一般决定因素进行了建模。本文的目的是增进对正式护理和非正式护理使用决策的理解,并基于对这些问题的扎实理论理解提出管理建议。