Treash M, Thomson K
Ernst & Young's National Health Care Group, USA.
Manag Care Q. 1997 Autumn;5(4):43-7.
This article considers Michael Porter's five forces of industry competition as it relates to provider sponsored organizations and asks four important questions on marketing differentiation, quality, size of market, and product/service scope.
本文探讨了迈克尔·波特的行业竞争五力模型与供应商赞助组织的关系，并就营销差异化、质量、市场规模和产品/服务范围提出了四个重要问题。
