Kennedy C
Blue Shield of California, San Francisco, USA.
Manag Care Q. 1998 Winter;6(1):23-8.
Blue Shield of California recognized it could realize business gains by implementing solutions that would streamline health care administration. It began looking for opportunities to apply the Internet to the core business and defining which of those services would benefit quickly from implementation. It selected Internet technology from Healtheon Corp., a Silicon Valley startup in Palo Alto, California.