Bhuian S N, Abdul-Gader A
School of Business, Northern State University, Aberdeen, SD, USA.
Mark Health Serv. 1997 Winter;17(4):36-45.
Using the more recent methodological developments in the assessment of the unidemensionality, reliability, and validity, the authors developed and examined a scale of market orientation for the hospital industry. The scale is based on a clear definition of the content of the construct of market orientation in the hospital industry. To this end, a national random sample of 237 hospital administrators was used. In addition to the support for the reliability and validity, the scale promises parsimony, pragmatism, and wide-ranging applicability.
