Improving marketability for joint ventures.

Many believe that by being in line with the revised Statements on Antitrust Enforcement Policy in Health Care, released by the Federal Trade Commission (FTC) and Department of Justice (DOJ) on August 28, 1996, they can regain control of their markets by being able to negotiate with employers, restore clinical autonomy to physicians, minimize the intrusion of health plans in the doctor-patient relationship and compete more effectively with managed care plans. To really succeed, however, physician network joint ventures should exceed the antitrust guidelines. By doing so, the physician network joint venture will have the ability to define its worth and quality in terms and measurements to which purchasers and consumers understand and relate.