纽约医院集团致力于提升品牌知名度。健康之星网络。
New York hospital group striving for brand recognition. HealthStar Network.
作者信息
Herreria J
出版信息
Profiles Healthc Mark. 1998 Mar-Apr;14(2):27-30.
PMID:10177641
Abstract
HealthStar Network established a new concept in its eastern market--a group of hospitals forming one association. Marketers of HealthStar are conducting a branding campaign to distinguish individual expertise under one umbrella company.
摘要
健康之星网络在其东部市场建立了一个新概念——一群医院组成一个协会。健康之星的营销人员正在开展一项品牌推广活动，以在一家总公司旗下区分各个医院的专业特色。
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