Westbrook K W
University of Memphis, USA.
J Hosp Mark. 1997;12(1):1-22. doi: 10.1300/j043v12n01_01.
The author examines the position of physicians in the health care channel on the basis of Transaction Cost Analysis. Propositions are offered that explain recent vertical integration. Moreover, a conceptual model of the future health care channel is offered for capitated pricing.
作者基于交易成本分析考察了医疗保健渠道中医师的地位。提出了一些命题来解释近期的纵向整合。此外，还提供了一个针对按人头定价的未来医疗保健渠道的概念模型。
