A multi-attribute approach to segmenting the volunteer market for hospitals.
作者信息
Yavas U, Riecken G
机构信息
Department of Management and Marketing, East Tennessee State University, Johnson City 37614, USA.
出版信息
J Hosp Mark. 1998;12(2):113-25. doi: 10.1300/J043v12n02_08.
PMID:10186248
Abstract
摘要
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J Hosp Mark. 1998;12(2):113-25. doi: 10.1300/J043v12n02_08.
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