Buron K
Landmark Healthcare Inc., Sacramento, CA, USA.
Mich Health Hosp. 1998 Nov-Dec;34(6):16-8.
From medical evidence of efficacy and positive health outcomes, to economic assessments suggesting cost savings opportunities, alternative health care has become an influential product type. From a marketing standpoint, alternative care has provided the health care industry with an opportunity to introduce a product that consumers really want. Health care organizations everywhere are encouraged to meet the demand now and begin examining how they can integrate alternative care into more traditional medical programs.
