Naparstek S G
Fund Raising Manage. 1979 Mar-Apr;10(1):34, 36-7.
Tough "marketing" is this year's fund raising "word," a new word is about to take its place--dollar objective. The author outlines the role and function of a development office in context of these changing buzzwords.
尽管“营销”是今年筹款领域的“热词”,但一个新的词汇即将取而代之——资金目标。作者在这些不断变化的流行语背景下概述了发展办公室的角色和职能。