Pulling L
Fund Raising Manage. 1980 Mar;11(1):14-9.
Before the 1970's rarely did the non-profit area make use of the management theories which have so long determined the future of commercial businesses. Today, with costs on the upswing, non-profits are seeing their way towards employing the strategies of business and committing themselves to institutional development for greater giving. The author discusses the components of this concept and the performance evaluations of each.
