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从失败的边缘夺取资本募集活动的成功。

Snatching capital campaign success from jaws of failure.

作者信息

Maynard G F

出版信息

Fund Raising Manage. 1979 Nov-Dec;10(5):16-24.

Abstract

This article details the steps of one medical center which turned an "almost" $3.1 million capital campaign into a success. Leadership provided the steps to victory for a development director who stepped into a job with the high prospects of failure. In two years, he made his goal.

摘要

本文详细介绍了一家医疗中心将一场“差点”失败的310万美元资本募集活动转变为成功案例的步骤。领导层为一位初涉该职位、失败可能性很大的发展总监提供了通向胜利的步骤。在两年内,他实现了目标。

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