Bell H
Fund Raising Manage. 1980 Aug;11(6):36-7.
Landing donors who are willing to make a planned gift is a difficult task if not all of the avenues of fund raising are uncovered. One of the most effective means to target your "super donors" is through an adequate program in direct mail.
如果没有挖掘出所有的筹款渠道，争取到愿意进行计划性捐赠的捐赠者是一项艰巨的任务。针对“超级捐赠者”的最有效手段之一是通过一个充分的直邮项目。
