定位学术医疗中心和教学医院，使其在未来十年蓬勃发展。
Positioning academic medical centers and teaching hospitals to thrive in the next decade.
作者信息
Morris D E
出版信息
Health Care Strateg Manage. 1985 Jun;3(6):18-21.
PMID:10271804
Abstract
Market share for academic medical centers and teaching hospitals will decline over the next five years necessitating new strategies to ensure growth and profitability. These types of institutions are, however, in a strong position to compete and gain market share locally by building a defensible competitive advantage. This article offers three avenues for increasing market share: networking, brand name product differentiation, and business diversification.
摘要
学术医疗中心和教学医院的市场份额在未来五年将下降，因此需要新的战略来确保增长和盈利。然而，这类机构具有很强的竞争实力，通过建立可防御的竞争优势，能够在本地竞争并获取市场份额。本文提供了三条增加市场份额的途径：建立网络、品牌产品差异化和业务多元化。
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