McLeod R E
Radiol Manage. 1985 Mar;7(2):3-6.
Surviving the changes in radiology, especially reimbursement changes, will call for new management techniques. One of these new approaches is marketing: it gives radiology managers the tools they need to become more aware of customers' needs and to direct their organizations to meet those needs. This article will attempt to dispel some myths about marketing, to describe the role of marketing in the radiology setting, and to walk through a step-by-step program for involvement of the radiology department in marketing.
在放射学领域生存下来，尤其是应对报销政策的变化，将需要新的管理技巧。其中一种新方法就是市场营销：它为放射学管理人员提供了所需的工具，使他们能够更了解客户需求，并引导其机构满足这些需求。本文将试图消除一些关于市场营销的误解，描述市场营销在放射学环境中的作用，并逐步介绍放射科参与市场营销的计划。
