进入市场。
Getting to market.
作者信息
Reardon M G
出版信息
Health Care Strateg Manage. 1985 Sep;3(9):14-6.
PMID:10273746
Abstract
In the rush to diversify, many hospitals are not seriously evaluating the various opportunities open to them. This article will focus on the efforts at Swedish Medical Center, Englewood, Colorado, to couple areas of expertise with market responsiveness. The end result, Swedish Wellness Systems, is a high quality health promotion program that has been successfully marketed to employees.
摘要
在急于实现多元化的过程中，许多医院并未认真评估摆在它们面前的各种机会。本文将聚焦于科罗拉多州恩格尔伍德市瑞典医疗中心为将专业领域与市场响应能力相结合所做的努力。最终成果——瑞典健康体系，是一个已成功向员工推广的高质量健康促进项目。
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