Busbin J W
University of Southern Mississippi, Hattiesburg.
Health Mark Q. 1990;7(3-4):7-22. doi: 10.1300/J026V07N03_02.
Over the next decade employee wellness could grow to be the dominant specialty product in the health care industry. A number of market evolutions, both on the provider side (hospitals) and the receiver side (companies), have influenced this emergence of employee wellness as a substantial new product category. The product category is in the formative stages and in need of marketing contributions; this paper presents the origins of employee wellness as prerequisite information.
