Wells J B
Caring. 1985 Sep;4(9):4-6, 9.
Entirely too much lip service is paid to marketing and product management in the health sector with too little action. Home health to one degree or another is guilty of this. Successful home health organizations will capitalize on the power of traditional marketing and product management approaches. Product, pricing, packaging, position, and penetration may be foreign concepts. But marketing is built on these concepts and they are key to product definition and management.
在卫生领域，人们给予营销和产品管理的口头支持太多，而实际行动太少。家庭健康领域在某种程度上也存在这种问题。成功的家庭健康组织将利用传统营销和产品管理方法的力量。产品、定价、包装、定位和渗透可能是陌生的概念。但营销正是基于这些概念建立的，它们是产品定义和管理的关键。
