Steiber S R, Jackson E D
Health Care Strateg Manage. 1985 Nov;3(11):4-7.
Many administrators of hospital-based delivery systems are incorporating marketing activities into their daily operations. This survey was conducted to determine the level to which such activities have been developed. Detailed here in particular are the marketing differences between hospitals with large vs. small marketing budgets.
许多医院分娩系统的管理人员正在将营销活动纳入其日常运营中。此次调查旨在确定此类活动的发展程度。此处特别详述的是营销预算高的医院与营销预算低的医院之间的营销差异。
