Pomeranz W, Rosenberg S
Home Health Care Serv Q. 1985 Summer;6(2):33-55. doi: 10.1300/J027v06n02_04.
Home-chore service delivery can provide nonprofit organizations with opportunities for service, employment, training, and economic development. This article describes the ways that such organizations can fund and develop home-chore programs. It examines the five major funding sources and the opportunities for combining program funds to promote comprehensive care. It then discusses issues to consider in competing for contract bids with proprietary providers. Marketing strategies are outlined for each funding source, including which services to offer and how to project a favorable agency image. This section places special emphasis on ways to tap the often overlooked but largest potential client population, the private pay sector. Finally, there are guidelines and projections for preparing budgets.
家务服务提供可为非营利组织带来服务、就业、培训和经济发展机会。本文介绍了此类组织为家务项目筹集资金和开展项目的方式。探讨了五大主要资金来源以及整合项目资金以促进全面护理的机会。接着讨论了在与营利性供应商竞争合同投标时需考虑的问题。针对每个资金来源概述了营销策略,包括提供哪些服务以及如何塑造良好的机构形象。本节特别强调挖掘经常被忽视但潜力最大的客户群体——自费部门的方法。最后,给出了编制预算的指导方针和预测。