战略定价：定价策略要恰到好处。第1部分。

Strategic pricing: hitting the mark with pricing strategies. Part 1.

作者信息

Porn L, Manning M

出版信息

Healthc Financ Manage. 1988 Jan;42(1):27-8, 30, 32.

Abstract

Efforts by government and business to reduce healthcare expenditures by fostering competition and reducing utilization have combined to redefine the basic economic structure of the healthcare delivery system. Increased competition among providers has prompted an increased awareness of strategic pricing as a means of achieving institutional goals and objectives. In this article, the first in a three-part series on strategic pricing, the authors examine some of the key theoretical considerations related to pricing strategies for healthcare providers. Future articles will examine practical applications as they relate to package pricing, discounting, per diem systems, and capitation arrangements.

摘要

政府和企业通过促进竞争和减少医疗服务利用来降低医疗保健支出的努力，共同重新定义了医疗服务提供系统的基本经济结构。提供者之间竞争的加剧促使人们更加意识到战略定价是实现机构目标的一种手段。在本文中，作为关于战略定价的三篇系列文章中的第一篇，作者探讨了与医疗服务提供者定价策略相关的一些关键理论考量。未来的文章将探讨与套餐定价、折扣、每日费用制度和按人头计费安排相关的实际应用。