Meeting the challenge of competition through structured entrepreneurship.

The growth of the health care industry within the last several decades has changed the very nature of health care facilities. Where once these facilities were only concerned with health-related issues, they are now concerned with their status as businesses. These facilities now utilize business functions such as marketing, advertising, sales, and strategic planning. This article explains how health care facilities can use structural entrepreneurship in order to meet the business-related challenges of the future.