Hayden V
Health Serv Manage. 1988 Aug;84(4):88-90.
The Griffiths Report said in 1983 that it was essential for authorities to ascertain how well the service was being delivered at local level by obtaining the experience and perceptions of patients and the community, and that the methods of doing this could include market research. Since then many authorities have tried market research, but if they interpret that as the use of questionnaires they may not get the information they really need.
格里菲斯报告于1983年指出，当局必须通过了解患者和社区的经验与看法来确定地方层面的服务提供情况，而实现这一目标的方法可包括市场调研。自那时起，许多当局都尝试过市场调研，但如果他们将其理解为使用问卷调查，可能无法获得他们真正需要的信息。
