Zupko K A
Health Care Strateg Manage. 1989 Jan;7(1):23-4.
Although some clearly are playing catch-up, a growing number of hospitals have learned how to market to their medical staffs. This article assesses the current state and future of physician marketing, and offers some prerequisites for hospitals that want to develop and maintain successful medical staff marketing efforts.
尽管有些医院显然还在迎头追赶，但越来越多的医院已经学会了如何向其医务人员进行营销。本文评估了医师营销的现状与未来，并为那些希望开展并维持成功的医务人员营销工作的医院提供了一些先决条件。
