药学实践中的应用价格竞争。

Applied price competition in pharmacy practice.

作者信息

Strandberg L R

出版信息

J Pharm Mark Manage. 1989;3(3):67-75. doi: 10.3109/j058v03n03_07.

Abstract

This paper suggests that price as a marketing variable is often not given the attention it deserves. Price is influenced by such factors as managed health care and pharmacy's responses, such as PSAOs. It is proposed that PSAOs represent an important alternative to other economic delivery systems.

摘要

本文表明，价格作为一个营销变量，常常未得到应有的关注。价格受到诸如管理式医疗保健以及药房的应对措施（如PSAOs）等因素的影响。有人提出，PSAOs是其他经济交付系统的一种重要替代方式。