Malhotra N K
J Health Care Mark. 1989 Jun;9(2):20-8.
Health care organizations are encouraged to implement decision support systems geared to meeting the challenges of tomorrow. The author outlines a decision support system (DSS) and illustrates its usefulness for health care marketing managers. A schematic representation of a DSS is described. Applications of DSS in strategic marketing and planning, product, promotion, pricing, and distribution decisions are discussed. Potential problems of integrating DSS into the health care organization are identified and some useful guidelines for implementation are offered.
鼓励医疗保健机构实施旨在应对未来挑战的决策支持系统。作者概述了一种决策支持系统（DSS），并说明了其对医疗保健营销经理的有用性。描述了DSS的示意图。讨论了DSS在战略营销与规划、产品、促销、定价和分销决策中的应用。确定了将DSS集成到医疗保健机构中的潜在问题，并提供了一些有用的实施指南。
