Akaah I P, Becherer R C
J Health Care Mark. 1983 Spring;3(2):9-18.
Despite legislative support and considerable publicity, the predicted boom in health maintenance organizations (HMOs) has not materialized. This has been due, in part, to an absence of marketing-oriented planning in designing such programs. This paper presents a consumer-oriented approach utilizing conjoint segmentation methodology which can be used to develop HMO plans that stand a better chance of consumer acceptance and marketing success.
尽管有立法支持和大量宣传，但健康维护组织（HMO）预期的繁荣并未实现。部分原因在于，在设计此类项目时缺乏以营销为导向的规划。本文提出了一种利用联合细分方法的以消费者为导向的方法，该方法可用于制定更有可能获得消费者认可并取得营销成功的健康维护组织计划。
