Bowers M R
J Health Care Mark. 1987 Jun;7(2):35-44.
Hospitals tend to use an incomplete means of developing new services. The result is a lack of attention to the needs of the intended target markets. A model for developing new hospital services is suggested, one that allows greater input from the service recipients. An illustrative case is presented.
医院往往采用不完整的方式来开发新服务。结果是对目标市场的需求缺乏关注。本文提出了一种开发新医院服务的模式，该模式允许服务接受者提供更多的意见。文中还给出了一个示例案例。
