Moore S T
Health Care Strateg Manage. 1987 Aug;5(8):9-11.
With the decline in inpatients, hospital administrators and marketers are seeking revenue opportunities in meeting the needs of a new market, home care patients. The challenge for managers in the home care arena is to target their marketing efforts towards the important decision makers. Managers who can best meet the goal of patients, families and professionals will be most successful.
随着住院患者数量的减少，医院管理人员和营销人员正在寻找新的收入机会，以满足新市场——家庭护理患者的需求。家庭护理领域管理人员面临的挑战是将营销努力瞄准重要的决策者。能够最好地实现患者、家庭和专业人员目标的管理人员将最为成功。
