Competitive analysis: sizing up the shape of your opponents.

To survive in an increasingly competitive industry, many healthcare organizations are struggling to strengthen their performance and position. However, many providers find they lack the internal ability to systematically collect and analyze market and industry information. By using a competitive analysis process, hospitals can examine current and future market information which includes insights on industry potential, competition among hospitals with similar characteristics, and the individual hospital's performance. By competitively assessing the industry and themselves, hospitals can establish a position for themselves in fresh markets and predict their likely success.