McHenry J E, Lipson E H
Physician Exec. 1987 Sep-Oct;13(5):20-2.
It is widely acknowledged that a trend toward greater competition is creating dramatic changes in the way that health care is provided in the United States. Physicians and hospitals, in particular, face a difficult period of adjustment as the nation's health care system increasingly turns toward the competitive model. Physicians, particularly those in leadership positions, must meet the challenge of competition by developing and implementing effective coping strategies. Medical directors and other physicians in key leadership and decision-making positions have a responsibility to their institutions, their patients, and indeed their own careers to recognize and understand the implications of current trends in health care delivery. This article discusses an innovative approach to competition in today's challenging health care marketplace.
人们普遍认为，竞争加剧的趋势正在给美国医疗保健的提供方式带来巨大变化。尤其是医生和医院，随着美国医疗保健系统越来越倾向于竞争模式，他们面临着一段艰难的调整期。医生，尤其是担任领导职务的医生，必须通过制定和实施有效的应对策略来应对竞争挑战。医疗主任和其他担任关键领导和决策职务的医生有责任为他们的机构、患者乃至自己的职业生涯认识和理解当前医疗保健提供趋势的影响。本文讨论了在当今充满挑战的医疗保健市场中一种创新的竞争方式。
