Strategic approach to the development of a superior product.

This article describes an innovative approach to the design and delivery of health care services; a brief summary of the underlying rationale of the approach; a comparison of the traditional health care delivery system with the new, extended product line (EPL) approach; and an evaluation of the extended product line process. Information regarding the extended product line will be presented as a case study, describing one hospital's experience with the development of a cardiac extended product line.