Perceptual and conceptual priming of individual words in coherent texts.

This study explores implicit memory within the domain of text processing. Three experiments were designed to study priming in word-fragment completion, word-stem completion, and free association tests following presentation of target words in the context of a coherent text. In order to examine the time course of perceptual and conceptual processes we investigated the priming effects by manipulating the perceptual context in which the target words had been read and the time given to the subjects for each test-cue. Three main results emerged. First, we found a significant priming effect in the three implicit tests for words previously studied in a text. Second, the magnitude of the priming effect only varied when the task demands required perceptual and conceptual processing, as was the case with the completion tests. Third, priming effects did not depend on subjects' comprehension of the text read. These results are discussed in the framework of the transfer-appropriate processing view proposed by Roediger, Weldon, and Challis (1989).