Shepherd C D, Fell D
Department of Marketing and Professional Sales, Kennesaw State University, GA, USA.
Mark Health Serv. 1998 Winter;18(4):44-7.
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.
1995年开展了一项研究，以探索互联网在医院营销中的应用。自该研究发表以来，互联网的使用呈爆炸式增长。本手稿重复了1995年的研究，并通过调查有关互联网在医院营销中应用的若干管理和运营问题对其进行了扩展。
