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非营利组织的新面貌。

The new landscape for nonprofits.

作者信息

Ryan W P

出版信息

Harv Bus Rev. 1999 Jan-Feb;77(1):127-36.

Abstract

For most of this century, society's caring functions have been the work of government and charities. But social services in the United States are in a period of transition. Today the U.S. government no longer considers nonprofits to be entitled--or even best qualified--to provide social services. Profit-seeking companies like Lockheed Martin are now winning contracts for such services. William Ryan describes how government outsourcing and a new business mind-set have changed the landscape of social services. The change raises fundamental questions about the mission and future of nonprofits. Ryan attributes the growth of for-profits in the social service industry to four factors: size, capital, mobility, and responsiveness. While those attributes give for-profits an advantage in acquiring new contracts, nonprofits have not yet lost their foothold. Ryan cites examples of organizations like the YWCA and Abraxas to demonstrate various ways that nonprofits are responding--from subcontracting to partnership to outright conversion to for-profit status. By playing in the new marketplace, nonprofits will be forced to reconfigure their operations and organizations in ways that could compromise their missions. Because nonprofits now find themselves sharing territory with for-profits, sometimes as collaborators and sometimes as competitors, the distinctions between these organizations will continue to blur. The point, Ryan argues, is not whether nonprofits can survive opposition from for-profits. Many have already adjusted to the new competitive environment. The real issue is whether nonprofits can adapt without compromising the qualities that distinguish them from for-profit organizations.

摘要

在本世纪的大部分时间里,社会关怀职能一直是政府和慈善机构的工作。但美国的社会服务正处于转型期。如今,美国政府不再认为非营利组织有资格——甚至不是最有资格——提供社会服务。像洛克希德·马丁公司这样的营利性公司现在正在赢得此类服务的合同。威廉·瑞安描述了政府外包和新的商业思维模式如何改变了社会服务的格局。这种变化引发了关于非营利组织的使命和未来的基本问题。瑞安将社会服务行业中营利性组织的增长归因于四个因素:规模、资本、灵活性和响应能力。虽然这些属性使营利性组织在获取新合同方面具有优势,但非营利组织尚未失去其立足之地。瑞安列举了基督教女青年会和阿布拉克斯等组织的例子,以展示非营利组织做出回应的各种方式——从转包到合作,再到直接转变为营利性地位。通过参与新市场,非营利组织将被迫以可能损害其使命的方式重新配置其运营和组织。由于非营利组织现在发现自己与营利性组织共享领地,有时是合作者,有时是竞争对手,这些组织之间的区别将继续模糊。瑞安认为,关键不在于非营利组织能否在与营利性组织的竞争中生存下来。许多非营利组织已经适应了新的竞争环境。真正的问题是,非营利组织能否在不损害其与营利性组织区别开来的特质的情况下进行调整。

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