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重塑前台业务:从摇钱树中获利。

Reengineering the front office: cashing in on the cash cow.

作者信息

Stickler M J

机构信息

Empowered Performance, LLC, Neenah, WI, USA.

出版信息

Hosp Mater Manage Q. 1999 Feb;20(3):70-90.

Abstract

If a company can reengineer its business processes into modules that can be linked, unlinked, and relinked inexpensively, seamlessly, and instantly, it will be able to provide unique value to each and every customer. A modular approach presents a unique opportunity to create significant value and offer customers a proposition that is impossible or at least extremely difficult for your competition to duplicate. This article explains how to reengineer individual processes in light of the overall business strategy chosen by a company.

摘要

如果一家公司能够将其业务流程重新设计成可以低成本、无缝且即时地进行链接、解链和重新链接的模块,那么它将能够为每一位客户提供独特的价值。模块化方法提供了一个创造巨大价值的独特机会,并向客户提供一种你的竞争对手无法复制或至少极难复制的主张。本文解释了如何根据公司选择的总体业务战略对各个流程进行重新设计。

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