Bouman M, Maas L, Kok G
Department of Communication and Innovation Studies, Wageningen Agricultural University, The Netherlands.
Health Educ Res. 1998 Dec;13(4):503-18. doi: 10.1093/her/13.4.503.
World-wide a number of groups have sought ways to incorporate health messages into television entertainment like popular drama and soap serials. In the Netherlands, the Heart Foundation incorporated its cardiovascular health message in several episodes of a popular Dutch hospital serial called Medisch Centrum West. To obtain greater insight into the impact of this so-called 'entertainment-education (E & E) strategy', an evaluation study was carried out. Medisch Centrum West was both entertaining and informative at the same time. Although viewers were well aware that the programme included a health message, they did not find it intrusive to their enjoyment of the storyline. It was interesting to learn that fans were more tolerant and positive towards the E & E strategy than non-fans. Age, sex and education level explained only 5% of the variance.
在全球范围内，许多团体都在寻求将健康信息融入电视娱乐节目，如热门电视剧和肥皂剧中的方法。在荷兰，心脏基金会将其心血管健康信息融入了一部名为《西区医疗中心》的热门荷兰医院连续剧中的几集。为了更深入地了解这种所谓的“娱乐教育（E&E）策略”的影响，开展了一项评估研究。《西区医疗中心》既具有娱乐性又具有信息性。尽管观众清楚地知道该节目包含健康信息，但他们并不觉得这会干扰他们对故事情节的欣赏。有趣的是，粉丝比非粉丝对娱乐教育策略更宽容和积极。年龄、性别和教育水平仅解释了5%的差异。
