Meillier L, Osler M, Sabroe S, Christensen B, Elsass P, Meyer L
Department of Epidemiology and Social Medicine, University of Aarhus.
Public Health. 1999 Jan;113(1):19-25. doi: 10.1038/sj.ph.1900524.
The aim of this present study was to compare the use by smokers and non-smokers of pamphlets about smoking as delivered from different settings. The study was a nation-wide cross-sectional survey of 1924 randomly selected, Danish men and women, aged 14-77 y, who had answered a mailed questionnaire in 1994. Of these 71% also participated in a telephone interview enquiring about the use of health education material, smoking status and socio-demographic variables, 39% of readers of household-delivered anti-smoking pamphlets reported having gained information from them and 22% reported having made changes in their own smoking behaviour such as avoiding smoking in the presence of non-smokers. In general practice settings, these percentages were higher among smokers. Smokers who were thinking of stopping smoking in the near future were in addition more likely to take and to read smoking related health education materials from other places. Non-smokers received (3 49%) and read pamphlets about smoking as frequently as did smokers who did not intend to quit. In conclusion, written health education material was well received by readers, but, when distributed in a more open setting it needs to be targeted towards smokers who are considering stopping smoking. In general practice, smokers not thinking of stopping were open to health education, and pamphlets used in this setting should also target this group. Non-smokers contribute indirectly to smokers quitting by providing support to smokers and pamphlets for non-smokers need to be more targeted towards this social role.
本研究的目的是比较吸烟者和非吸烟者对不同渠道发放的吸烟相关宣传册的使用情况。该研究是一项全国性的横断面调查，随机选取了1924名年龄在14 - 77岁之间的丹麦男性和女性，他们在1994年回复了一份邮寄问卷。其中71%的人还参与了电话访谈，询问他们对健康教育材料的使用情况、吸烟状况和社会人口统计学变量。在通过家庭发放的反吸烟宣传册的读者中，39%的人表示从中获得了信息，22%的人表示自己的吸烟行为有所改变，比如在不吸烟者面前避免吸烟。在全科医疗环境中，吸烟者中的这些比例更高。那些近期打算戒烟的吸烟者更有可能从其他地方获取并阅读与吸烟相关的健康教育材料。非吸烟者接收（349%）并阅读吸烟相关宣传册的频率与不打算戒烟的吸烟者相同。总之，书面健康教育材料受到读者的欢迎，但在更开放的环境中发放时，需要针对那些考虑戒烟的吸烟者。在全科医疗中，不打算戒烟的吸烟者也愿意接受健康教育，在这种环境中使用的宣传册也应该针对这一群体。非吸烟者通过为吸烟者提供支持间接促进吸烟者戒烟，针对非吸烟者的宣传册需要更明确地针对这一社会角色。
