Fejes F, Lennon R
Department of Communication, Florida Atlantic University, Boca Raton, USA.
J Homosex. 2000;39(1):25-42. doi: 10.1300/J082v39n01_02.
The development of marketing information on the readership of the lesbian/gay press attests to the press's success as a medium and its attraction to advertisers. Yet such marketing data, highly skewed towards affluent, urban, white-anglo gay males, raise some serious problems. Such data has been misused by opponents of lesbian/gay rights as representing the entire lesbian/gay community. They also reflect the change of the lesbian/gay press from a medium representing a minority community to one representing an important niche market. An examination of readership data from five major urban lesbian/gay newspapers illustrates these problems.
关于女同性恋/男同性恋报刊读者群的市场信息发展证明了该报刊作为一种媒介的成功及其对广告商的吸引力。然而，这类严重偏向富裕、城市、盎格鲁白人男同性恋者的市场数据引发了一些严重问题。这类数据被女同性恋/男同性恋权利的反对者滥用，用以代表整个女同性恋/男同性恋群体。它们还反映了女同性恋/男同性恋报刊从代表少数群体的媒介转变为代表一个重要细分市场的媒介。对五家主要城市女同性恋/男同性恋报纸的读者数据进行的研究说明了这些问题。
