The marketing function in managed care systems.
作者信息
Fleming K, Short M, Warren W E
机构信息
Columbia State Community College, TN 38402-1315, USA.
出版信息
Health Mark Q. 1999;17(2):43-54. doi: 10.1300/J026v17n02_05.
PMID:11010210
Abstract
As managed care spreads through the health care service industry, marketing professionals are faced with the challenge of marketing highly integrated systems. This paper explores three questions related to this development: (1) what is unique about managed care marketing, (2) how has managed care impacted health care marketing, and (3) what new strategies and trends will shape these developing markets?
摘要
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