Thompson J M, Howard J E
Health Services Administration Program, James Madison University, Harrisonburg, Virginia, USA.
Manag Care Q. 2000 Autumn;8(4):33-41.
Despite the growth of managed care, little is known about health plans' web sites. This paper reports on a review of the web sites of the 25 largest HMOs in the United States to identify whether their content included information deemed important by consumers: quality, price, provider network, personal health information, and customer service features. Findings show variation in the content of HMO web sites, with sites emphasizing customer service features, the provider network, and personal health information. Two-thirds of HMOs offer information on quality; however, pricing information is offered by only four plans. Implications for future differentiation of HMO web sites are discussed.
尽管管理式医疗有所发展，但对于健康计划的网站却知之甚少。本文报告了对美国25家最大的健康维护组织（HMO）网站的审查情况，以确定其内容是否包含消费者认为重要的信息：质量、价格、提供者网络、个人健康信息和客户服务功能。研究结果显示，HMO网站的内容存在差异，各网站强调客户服务功能、提供者网络和个人健康信息。三分之二的HMO提供质量信息；然而，只有四家计划提供价格信息。文中还讨论了HMO网站未来差异化的影响。
