面对快速发展，圣彼得医院重塑自身形象。历经两年的过程产生了新名称。
St. Peter's reclaims its identity in the face of rapid growth. Two-year process results in new name.
作者信息
Botvin J D
出版信息
Profiles Healthc Mark. 2001 Jan-Feb;17(1):19-25, 3.
PMID:11209291
Abstract
A 130-year-old, well-respected Albany, N.Y., hospital, St. Peter's, experienced growing pains as it became a system comprising 25 entities. We describe a branding initiative carefully designed to identify the new health care system with the "old friend."
摘要
纽约州奥尔巴尼市一家备受尊敬的拥有130年历史的医院——圣彼得医院，在成为一个由25个实体组成的系统时经历了成长的烦恼。我们描述了一项精心设计的品牌推广计划，旨在让这个新的医疗系统与“老朋友”划等号。
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