Singleton C D, Fey R, Appleby C
Southern Derbyshire Health Authority, Scarsdale, Newbold Road, Chesterfield S4I 7PF.
Commun Dis Public Health. 2000 Dec;3(4):267-70.
Cases and, particularly, clusters of meningococcal meningitis often create high levels of public concern and attract the interest of news media. We describe below our experience of managing intense local and national media interest during a community outbreak of meningococcal disease in Derbyshire. Our learning is set out as ten key recommendations. Four of these are around managing the media, including using a proactive press release, providing detailed briefings, using a single spokesperson and coordination of the response by a press officer experienced in media management. Another four describe how to deliver an appropriate on-site response, often requested during community intervention programmes. The two final recommendations relate to ensuring good communication and supporting staff during what is an intensely stressful period. We hope our experiences may help others if faced with a similar problem.
脑膜炎球菌性脑膜炎病例，尤其是聚集性病例，常常引发公众高度关注，并吸引新闻媒体的兴趣。以下我们将描述在德比郡社区爆发脑膜炎球菌病期间，应对来自地方和国家媒体的高度关注时的经验。我们总结出十条关键建议。其中四条围绕媒体管理，包括发布主动的新闻稿、提供详细简报、指定单一发言人以及由有媒体管理经验的新闻官协调应对措施。另外四条阐述了如何在社区干预项目中常被要求的情况下，做出恰当的现场应对。最后两条建议涉及确保良好沟通以及在这一压力巨大的时期为工作人员提供支持。我们希望我们的经验能对面临类似问题的其他人有所帮助。
