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俄罗斯医学期刊上的药品广告是否提供了安全开药所需的基本信息?

Do drug advertisements in Russian medical journals provide essential information for safe prescribing?

作者信息

Vlassov V, Mansfield P, Lexchin J, Vlassova A

机构信息

Saratov State Medical University PO Box 1528 Saratov, 410601 Russia.

出版信息

West J Med. 2001 Jun;174(6):391-4. doi: 10.1136/ewjm.174.6.391.

Abstract

OBJECTIVE

To examine pharmaceutical advertisements in medical journals for their adequacy of information.

METHODS

We selected a convenience sample of 5 major Russian medical journals covering different fields of medicine and different types of publications. We evaluated all the ads in all the issues of the selected journals published during 1998. We counted the number of appearances of trade, chemical, and generic names; indication and contraindication; pharmacologic group; safety warnings; and references. Counts in all categories were aggregated for each advertiser.

RESULTS

There were 397 placements of 207 distinct advertisements. Only 154 placements (40%) mentioned the generic name, 177 (45%) mentioned any indication, 42 (11%) mentioned safety warnings and contraindications, 21 (5%) warned about drug interactions, and 8 (2%) provided references. The 6 companies responsible for the most ads on average provided less information than the other companies.

CONCLUSIONS

Almost none of the drug ads published in Russian medical journals provide the basic information required for appropriate prescribing. This is despite the fact that in Russia, ads that omit essential information and that could lead consumers to misunderstandings about an advertised product are illegal. The arrival of drug advertising in Russia has brought little information and has been potentially damaging.

摘要

目的

审查医学期刊中的药品广告,看其信息是否充分。

方法

我们选取了5种主要的俄罗斯医学期刊作为便利样本,这些期刊涵盖了医学的不同领域和不同类型的出版物。我们评估了所选期刊在1998年出版的所有期次中的所有广告。我们统计了商品名、化学名和通用名的出现次数;适应症和禁忌症;药理类别;安全警示;以及参考文献。对每个广告商的所有类别计数进行汇总。

结果

共有207则不同广告的397次投放。只有154次投放(40%)提到了通用名,177次投放(45%)提到了任何适应症,42次投放(11%)提到了安全警示和禁忌症,21次投放(5%)警告了药物相互作用,8次投放(2%)提供了参考文献。平均刊登广告最多的6家公司提供的信息比其他公司少。

结论

俄罗斯医学期刊上刊登的药品广告几乎没有提供合理开药所需的基本信息。尽管在俄罗斯,遗漏关键信息且可能导致消费者对广告产品产生误解的广告是违法的。药品广告在俄罗斯的出现几乎没有带来什么信息,而且可能具有破坏性。

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